One of my all-time favorite clients, Facing History and Ourselves, approached the agency about some help promoting their student essay contest. The main target was to get more teachers to remember why they wanted to get into teaching in the first place, and help energize them and encourage them to work with Facing History.
Each year the organization awards a number of scholarships to high school students based on their response to a prompt. We helped establish a campaign and a storytelling device, and worked with Smartypants to produce the final videos. We also built supporting web pages and lead capture flows for teachers.
Awards: